Fremont, CA – December 13, 2010 – Jason McDonald, a leading SEO / Social Media consultant in the San Francisco Bay Area, has posted a critique of recent New York Times coverage of AdWords and Smash Party Entertainment. Dr. McDonald is working on a new free e-book, to come out in early 2011, on the Top Ten Tips and Pitfalls for Google AdWords.
“As an instructor in AdWords, I am paying attention to the mainstream media coverage of the Google advertising program. So this week’s New York Times story on Smash Party Entertainment certainly caught my eye. The tragedy here is a small business spending a lot of money on AdWords without first optimizing the AdWords campaign, and even more failing to build that campaign on top of a successful SEO strategy.”
More information can be found at – https://www.jasonmcdonald.org/blog/smash-party-adwords/
TOP TIPS FOR ADWORDS
Google AdWords is a powerful tool for small businesses and agencies like Optimise.London work hard to perfect for them. There are lots of different ways to use AdWords and lots of ways to improve your rankings with them but the consulting services offered in the San Francisco Bay Area by Dr. McDonald use a coherent strategy. First, Dr. McDonald works with each client to identify focused, late stage or ‘buy’ keywords. Second, he and the client create a coherent SEO strategy to deploy these searches as effective Google-friendly landing pages. Third, the SEO strategy is built out with the home pages. Fourth, rank checker reports are run to compare performance by keywords. For those kewyords wherein the client is in the top 10 or top three, AdWords ads are paused. For those in which the performance is sub-par, AdWords ads are run. Unfortunately, not every business gets to work with Dr. McDonald but there are plenty of other, well-equipped SEO agencies out there willing to help businesses with their online presence.
Finally, the AdWords campaign itself is optimized for best performance beginning with a keyword-centric organization and ending with effective landing pages that follow the CEA model of Confirm, Engage, Act.
ABOUT JASON MCDONALD
Dr. Jason McDonald is a recognized SEO consultant in search engine optimization, Internet marketing, and search marketing based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at https://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-702-879-4771 or email, [email protected].
