Social Media Expert Witness
Social media is ever-present in today’s digital landscape. Nearly every company – big, medium, or small – has a Facebook page, an X account, an Instagram account, or even a TikTok account. The public-facing nature of social media means that companies are engaged in 24/7 content marketing online. Then, there are the customers – now empowered via UGC (user-generated content) – to chime in on every decision, every new product or service, every failing. And then there are the employees. Even the most insignificant employee might have an Instagram account, and then that “customer from hell” encounter might go viral on TikTok or YouTube.
Social media can be a dream for today’s marketer, or it can be a nightmare. Enter the lawyers, and now you have a potential witch’s brew of companies, employees, and customers to create a complicated mess of problems. As an expert in social media, fortunately, I can disentangle the facts and explain what went where, who, when, why and how across social platforms. Was it tweets gone made? Was it a YouTube video that went viral? Or did a prominent YouTuber stop producing videos just at a key product launch?
It’s a bit like the proverbial “Clue game.” If you’re looking for a social media expert witness, give me a call. Beyond teaching and having arguably the most popular book on social media marketing, I love social media! My enthusiasm is matched only by my passion for the facts.
Social Media Expert Witness – Deliverables:
Many of my social media consultant deliverables are transferable to the social media expert witness domain, whether that is an expert witness in Facebook litigation, Twitter litigation, LinkedIn litigation or any litigation involving social media marketing. I work as a social media expert witness with companies nation-wide, but often I consult with companies in the San Francisco Bay Area or Silicon Valley companies. Because of the Internet, it doesn’t really matter where your company or litigation is physically located.
Please contact me as your potential customers are out there searching, today!
Social Media Expert Witness: Facebook | Instagram | YouTube, and more
To effectively unravel the complexities of social media platforms like Facebook, Instagram, LinkedIn, and YouTube in legal proceedings, a social media expert witness plays a crucial role. Understanding the intricate technicalities and functionalities of each platform is essential.
Facebook: With its vast user base and complex algorithmic operations, comprehending how posts, ads, and user interactions are managed is critical in cases involving privacy violations or content disputes. The same goes for trademarks and other types of commercial disputes about “META” (the parent corporation of Instagram and Facebook). That’s where a Facebook expert witness can help.
Instagram: As a visual-centric platform owned by Facebook, Instagram poses unique challenges in terms of influencer marketing, content ownership, and advertising practices, where my expertise can clarify ownership rights and advertising rules. That’s where an Instagram expert witness can help.
LinkedIn: Targeted towards professionals and businesses, LinkedIn involves nuances in networking, content sharing, and business promotions. I can elucidate how profiles, connections, and company pages operate, ensuring clarity in cases involving corporate disputes or professional defamation. LinkedIn, of course, is owned by Microsoft. That’s where a LinkedIn expert witness can help.
YouTube: Being a video-sharing platform, YouTube’s legal landscape often involves copyright issues, content moderation challenges, and advertising policies. My insights can navigate these issues, explaining video monetization, viewer engagement metrics, and community guidelines to legal stakeholders. What goes viral and why? How can you quantify video views and engagement and the impact that might have on ecommerce? That’s where a YouTube expert witness can help.
Other Social Platforms. Platforms as diverse as Pinterest or TikTok can be emerging in importance, or critical to your litigation.
In court, whether it’s disputes involving businesses, employees, or customers, my role is to demystify social media strategies, analytics, and advertising tactics. This extends beyond explaining how these platforms function to interpreting their impact on brand reputation, consumer behavior, and legal liabilities. Following the facts where they lead, I bring the power not just of facts but of teaching to help a judge or a juror understand the facts of social media as explained from the perspective of an expert witness.
By leveraging my expertise, I help judges and juries comprehend complex digital evidence, such as user data analysis, ad performance metrics, and community guidelines enforcement. This ensures fair and informed decisions in cases ranging from intellectual property disputes to employee misconduct allegations, where social media plays a pivotal role.
In conclusion, as a social media expert witness, I provide clarity on the technical, operational, and legal aspects of major platforms, ensuring that the intricacies of social media are effectively communicated within the judicial context.
