All this time you have been thinking of advertising on Google and you thought only of Google Search. Well, here’s their dirty little secret: they also run a huge display network of blogs, video sites, and other websites where you can also advertise. Who knew?
However, as with all advertising online, you need expert help because this is yet something else that you can spend a fortune on and not make any money. As a Google Display Network expert, I can help you to maximize your ad spend on their display network so that it doesn’t cost you a fortune and you get the results that you need.
The Google Display Network can help you to reach people with targeted ads while they are browsing websites, checking their emails, using apps, and when using mobile phones of tablets. You can boost your conversions by using automated targeting. This will help you to get more conversions by showing your ads to high performing audiences that are based on your own audience and your website landing page. Over time, Google Ads can learn which are the best audiences for your particular products or services.
Automated Bidding
As a Google Display Network expert, I can help you with understanding and implementing some of the different strategies that Google offers. One of these is automated bidding. This helps to take the guesswork out of setting bids in order to reach your particular targets. For example, you might want to increase conversions across multiple campaigns at a CPA goal. If you add those campaigns to a target CPA bid strategy and set a CPA target you want to hit, Google Ads uses advanced machine learning to automatically optimize your bids.
There are a number of different automated bid strategies that you can use, depending upon your goal. For example, you might want to maximize the number of site visits you get so you would need to maximize the number of clicks that your ad gets. This strategy automatically sets your bids so that you get as many clicks as possible within your overall budget.
Target ROAS (Return On Ad Spend) automatically sets your bids so that you get as much conversion value as possible at the target return on ad spend that you set. There are other strategies that you can use as well, including Target Impression Share, although this is only available on Google Search. This aims to set your bid so that your ad is shown right at the top of the page.
Of course, it takes time to learn all this stuff and put it to best use, so the best way to handle it is to hand it over to me as a Google Display Network expert and let me deal with it for you.
