SEO can seem like a very complicated subject to many people. Most know that it is something to do with getting a website to the top of Google, but how? It seems like magic. And what criteria does Google use to decide whether or not your website should be rewarded or not?
Well, that is just one issue, because Google isn’t telling. You have to figure that one out for yourself. But if you don’t know what it is that Google wants, where do you start? How can you begin to find out what Google wants and then ensure that your website gives it to them?
For most people, even right here in San Francisco, the answer is that you don’t. Or more to the point, can’t. This is why so many people come to me as an SEO expert in San Francisco because I have figured it out and I know how to adjust a website so that it meets Google’s requirements. I understand On Page SEO and Off Page SEO. I know about White Hat SEO and Black Hat SEO. I understand metrics, Google Analytics, KPI’s, and much more. All of this is critical when it comes to optimizing a website for Google.
If Litigation Is Involved It Can Be More Complicated
However, it can become even more complicated if litigation is involved. I am also an SEO expert witness because I can take all these complex ideas and break them down into simple language so that a judge and jury can understand them. If you are an attorney who is working for a client who has an issue with SEO, as an SEO expert witness I can also take the stand if required and explain things that may affect a case such as the use of domain names, trademark infringement, and copyright, where content has been duplicated or “scraped” from another website.
All of these things, and more, can affect the outcome of litigation. It may be possible to come to an agreement with another party without the necessity for it to go to trial, but if it does, I can help.
As an SEO expert witness, I can explain whether a website was optimized and whether it was done effectively or not. Who did what? When, how, and with whom? How well did a website rank over time for the keywords that were targeted? Why did it rank highly one week, and the next had disappeared from view?
All of these things need to be considered and explained, including the use of spread sheets if need be, so that mere mortals, – in this case a judge, jury, and opposing counsel – can understand them. So, if you are involved in such a case, give me a call.
