Most of the world has an iPhone, Galaxy, Android, or whatever. And many have their favorite “go-to” apps. It could be a game like Candy Crush or a market app to check their stocks and read the news.
Many users entertain themselves while waiting for a doctor’s appointment. Or they use it to watch travel and cooking reels to unwind at the end of the day. While users scroll through their favorite apps, marketers search for platforms with the right demographic to spend their money. And a very hot shopper demographic also happens to be on Instagram.
With over two billion users, Instagram’s demographic includes Generation Z (born between 1997 and 2012) and Millennials (born between 1981 and 1996). And their shopping habits are expanding. Millennials spend around 322 billion annually, and 83% are value-based shoppers who will shop online and in-store.
Generation Z are savvy online shoppers. They love live chats and AI tools, and they appreciate innovation and sustainability.
Both these generations make up 61% of Instagram’s user base. That can equate to a lot of eyeballs! Businesses want to appeal to these groups with meaningful content. Today, companies design reels to share inspiring stories of heroes helping others, cute dog and cat videos, and home design tips. Many times, it’s difficult to tell if it’s a business or a content creator!
And if Instagram users need clarification and are misdirected to an unintended website, this is a problem. When it becomes a legal case, you will need an Instagram ads expert witness to explain it to a jury.
Sprout Social notes that Instagram ranks #4 for active monthly users worldwide! If you’d like to get up to speed on the platform, read the article called Sprout Social’s Instagram statistics you need to know for 2024.
Posts, Stories, and Reels…Oh My!
Instagram can easily fill in hours of downtime for users. They watch and share fun videos and make their reels. If a Gen Zer has a Cosplay addiction, they might explore ideas on Instagram. Gen Z users can find details about the best cosplay costumes, how to make them, and where to buy products. META, owned by Facebook, is integrated to help these shoppers get precisely what they want. Meta combined with Instagram has enhanced algorithms that not only track user activity but include details about their posts, the type of videos users are most interested in, what they share, and their online shopping habits. That kind of power can spell real trouble for brands. An attorney who handles social media cases may be up to speed on the basics, but technology changes faster than you can say “quantum computing.” And if the dispute involves trademark infringement or ad spending, I am the Instagram ads expert witness who can break it down to a jury. I know how Instagram/Meta ads work and how they might be manipulated.
This is one of many platforms where information will be shared. Instagram is part of the “Facebook family,” and the two are closely integrated. Users can also share their content and information on Pinterest, TikTok, and X. This complicated network equates to a wide reach, and online opportunists who don’t care about creating consumer confusion or trademark infringement.
Contact me, and I’ll help strengthen your case via the facts, with a jury!
