As an expert witness, I understand what it takes to be a respected professional. Having worked with attorneys in the past, I understand they are experts in managing jury selection. When attorneys pick their jurors, there is much to consider.
First, what type of possible jurors do they have from the pool? Are there any SEO experts who might understand the context of the case? Who could have problems with impartiality around the case? The final selection has to hit the spot between fairness and strategy. Typically, initial screenings help filter out candidates to meet the goals of a strong, impartial jury. After the jury is chosen and the trial begins, the attorneys must successfully explain any digital media evidence. This can be a challenge. Jurors may be intelligent, respected professionals in their own careers. They may even work in a business marketing capacity. Yet, social media marketing has become extremely detailed and complicated. And the information can be overwhelming.
Our brains are organic “computers” able to sort and filter the incredibly vast amount of information being thrown at them. Our digital world has challenged its makeup with the speed at which it can toss out information. Its why many people struggle with sensory overload today. they regularly schedule time to “unplug” from the world to manage their mental health. But you can’t send a jury to a weekly retreat to recalibrate and come back fresh. They need to understand the evidence now. Attorneys can also struggle with overload. They may understand the stacks of evidence, but could find it difficult to filter and translate the information to a jury. That’s why an expert witness is a great asset.
Speak to an Expert Witness for a Free Consultation and Get the Point Across
A legal case can involve data from several platforms, such as Google Ads, YouTube, Instagram, Facebook, META ads, and AI. Then, each must be connected to the evidence. For instance, the answer can be how each platform and feature aligned in a specific order to create the mess your client is in court for. As savvy as an attorney can be about understating digital media, they might need help effectively explaining it to a jury.
The good news is, our brains are made to adapt to stimuli and eventually filter it efficiently. And it helps to focus on the main details and keep it simple. That’s what I do. I can slow down the process so a jury can take in the evidence. I pinpoint the most important pieces so jurors have time to absorb the information successfully. As a digital media marketing educator, I want my students to be successful and pass their classes. And I want a jury to make a well-informed and fair decision in court. I’ve handled both state and federal court cases. If an attorney needs assistance keeping a jury from being overwhelmed by digital media evidence, this expert witness can provide a free consultation to discuss the details!
