It seems society’s ability to use the English language in written form has slipped over the years. As a digital media professional, I’ll say much of it could be attributed to our texting and social media posting world.
People either don’t take the time to think about how they communicate or don’t care. For instance, the proper use of “their, there or there” is frequently misused. And the person who put out the social media post doesn’t bother to change it because “Oh, they know what I meant.” We can also look at the everyday use of acronyms when responding to someone in a text like IMHO (In My Humble Opinion). But if you’re responding to someone with a limited knowledge of texting lingo, they may walk away scratching their head.
And technology isn’t always helpful either. Who hasn’t thrown together a quick text reply only to later look at it and notice auto-correct ruined your message? It used the wrong word, and instead of agreeing to pick up ice cream on the way home from work, you just told your partner you’d pick up an igloo? The same can happen with business media. And it could get worse if content writers rely too much on AI instead of their own expertise. I’ve been in digital media marketing for decades and have seen the evolution of online language use in real time. One thing is still true today: there are no shortcuts to creating high-quality content!
My Report Writing is on Point
Attorneys who hire a digital media Expert Witness expect their report writing to be thorough, professional, and fact-based. If the writing is too “wordy” or mistakes are found, it doesn’t translate well when the report is submitted to a judge. And if an expert witness can’t translate their findings on paper clearly, they probably can’t explain their findings to a jury correctly either. I teach social media marketing and SEO strategies at Stanford Continuing Studies. I also discuss complex social media concepts with students and business leaders. As a Google Ads expert and social media consultant, I understand the value of good business practices in digital media. I also know how to explain the so-called “black hat” techniques SEO marketing professionals should avoid! And how to sidestep any bots and grifts out in the internet universe who would try to take advantage of their PPC efforts.
In addition, I write workbooks for Search Engine Optimization and Social Media Marketing. Writing clearly and breaking down complex concepts in written and spoken form has been my “bread and butter” for decades. When attorneys need an Expert Witness to write a detailed, fact-based report, they expect it to make a strong case for their clients. There are no excuses for shortcuts, sloppy writing, or confusing explanations.
My expert witness philosophy is “stay close to the facts.” Every statement I make in a digital media court case has the data to back it up. I also make sure to relate my facts and findings in “layperson’s terms” so there are no misunderstandings. If you need a top expert witness who’s a master at writing reports, contact me to discuss your digital media case.
