Since the first time someone saw the opportunities of online advertising, the marketing industry has never been the same. Before the “World Wide Web” took over, most businesses knew where the bulk of their advertising dollars went: on radio, television, the newspaper, or a billboard.
Once an ad was paid for, the billboard went up, and it was clear who the business was. No other entity could manipulate the message for their own gain. Simple. I guess you could consider that type of advertising “from another era” in some respects. Simple and straightforward. The benefits of today’s digital marketing have stretched advertising dollars for businesses. While the reach from a billboard depends on where it’s located, the reach from digital media platforms is much wider. People only need to pick up their phones and scroll through social media.
Both types of advertising have their own gains and pitfalls. The Commerce Shop posted a piece about what 2025 ad spending may look like. Although traditional advertising will continue to attract an audience, especially older consumers, it’s clear the rapid growth of digital media will continue. For lawyers, this means cases related to trademark infringement and ad analysis will continue to rise. And now that META and AI are merging and morphing into a bigger beast, how do you explain this to a jury?
Expert Witness in META Ads Can Break Down the Monster for Your Jury
Eyeballs are key to customer engagement, and as META pushes into AI, the digital marketing “monster” will have new opportunities for more viewers. And the partnership between platforms will increase engagement by personalizing marketing content for each consumer. If you like pink puppies, or Bahama vacations, expect to see more of them in your personal ads! Customized ads are powerful. AI can create compelling images, while META connects all the social media platforms to get that content out. It’s a growing smorgasbord of eyeball candy and influence!
This means there will be opportunities to manipulate messages and waste advertising dollars too. And there will be legal clashes among businesses because of it. A conflicting advertising message might imply another brand and move consumers to a different “table.” Less reputable companies may intentionally mold their marketing strategy around these less-than-professional strategies.
That’s why a lawyer will need an expert witness in META ads like myself. I’ve watched the digital media advertising monster mature. I can show how a company’s digital advertising dollars have been unfairly gobbled up from another business. Or how a defendant has lost consumers because AI and META unintentionally helped send a customer to another “table.” When you need an expert witness to explain the growing monster that is AI and META combined advertising, I’m here to talk about it!
