Whether you are one of my online students, a student from my real-world SEO classes in San Francisco, or a potential student, this page gives you a test of getting SEO certified, informally, through my class. It's informal, but if you can do well on this test you at least grasp the basics of SEO. And you therefore deserve Certification in SEO.

Google is the world's greatest search engine! But Google doesn't have the world's greatest marketing and branding department. Think of some of their brand names. Froogle? Or what about hiding Google Local Search under Maps. Yelp, anyone? For SEO people, one of the best free SEO tools is the Google Wonder Wheel. It's totally hidden, and most people do not know it exists, nor how to use it. Let's take a look.

One stop shopping. One size fits all. Take a pill. Have someone else do it for you. With the cornucopia of free SEO tools out there, why doesn't someone make a one-stop-shop (free) tool for SEO? Wouldn't a simple Website Grader be fantastic? Believe me, the thought has crossed my mind, so I investigated the most popular service out there: HubSpot Website Grader. Here's my review.

Want to be No. 1 on Google? Who doesn't? In his new book, Internet guru Jon Smith attempts to outline 52 SEO tools to get to the top of Google. A few of the suggestions are right on the mark. Unfortunately, many fall short. Here is our review of this new book.

Google local is so important to locally-based businesses, but Google has done a terrible job at making it easy to understand. How can you get listed? What are the tips and pointers for SEO?

Do you Facebook? Do you Google? What is a good strategy for Facebook? What is a good integrated strategy for both Facebook and Search Engine Optimization (SEO) / search engine marketing? A recent New York Times article got me thinking...

What is Integrated Marketing Communications (ICM)? How can you devise a strategy to integrate your "real-world" and "online marketing" activities? And are there any free tools out there? You bet...