It’s no surprise that Google is one of the largest online businesses in the world. It’s indexed over 35 trillion web pages and handles over 90% of search queries across the globe. 
To the average person, it’s their number-one go-to when searching for the best pizza in town. Or when needing to answer quick trivia questions like “How many pets did Benjamin Franklin have?” (he had at least two cats, and one was named Whiskers).
To many of us in the digital medial world, Google is much more than a modern-day hybrid of the Encyclopedia and Yellow Pages. It is a source of all information, is ravenous for more and growing as we speak. Google holds around three hundred companies under its umbrella. Along with those companies, it controls the information each develops and maintains.
Here are a few:
Fitbit: “Wearable technology” tracking personal health information such as daily steps, calories, sleep cycle, and heart rate. It also has a GPS tracker.
Verily: A data collection software including eConsent to attain legal agreements from individuals who choose to participate in data collection and other activities.
Deep Mind: Artificial Intelligence technology, also known as Google DeepMind. One purpose is to help scientists increase the speed of biological research by mapping out protein structures.
Nest: Provides household security and other items like intelligent doorbells, smoke detectors, thermostats, cameras, smart speakers, and smart locks. If you’ve got one in your home, just start with “Okay, Google,” and it will tell you what you need to know.
These are just a few companies under Google’s oversight and that of its owner, Alphabet Inc. . There’s no doubt the corporation continues to try and monopolize information and technology. And they have a team of lawyers ready to fight their legal battles in defense of any perceived wrongdoing.
Yet, separate, smaller businesses leveraging Google products can become involved in a litigious situation too. If you’re an attorney trying to decipher a dispute moving across several companies and platforms in the Google universe, you’re going to need a Google SEO expert witness who can help!
A Google Expert Witness Can Breakdown a Gargantuan Legal Argument
There’s a well-known parable about six blind men who are discovering what an elephant is. Each man touches a part of the animal and shares their conclusion, “It’s a snake!” “No, it’s a tree!” “It’s a wall!” Of course, these evaluations weren’t correct, but their personal interactions validated their final thoughts.
Like the elephant, individual experiences with Google only provide attorneys with a small and possibly biased view of the Google universe. No attorney worth their salt would rely on personal experience with such a beast to win a case. Instead, they contact a Google expert witness who can review all the pieces to provide a larger, more accurate picture.
I’ve worked in the Google universe since it was a new little star. It’s been incredible to see how the company has changed over the years. And it’s been fascinating to witness how companies and individuals can manipulate this tool for personal benefit. Scammers and businesses that decide to gain an unfair advantage often use tools like Analytics, Google AdWords (https://www.jasonmcdonald.org/adwords/), and Google Performance Max (formerly known as Smart Shopping).
On-page and Off-Page SEO Might Impact Your Case
Website content managers with little regard for respectable strategies might use on-page SEO to confuse customers and increase sales. Writing in title tags and meta descriptions similar to other business names are common on-page strategies. Off-page SEO strategies designed to communicate with Google and deliver more unsuspecting users to the website’s “door” are also common. I can research your case, find those connections, and explain it to a judge and jury.
The Google Universe is vast. My experience as a Google expert witness can help navigate this macrocosm and bring clear, understandable facts to your court case.
