Jason McDonald, director of the JM Internet Group, has just concluded a workshop for the Professional Outdoor Media Association in Springfield, Missouri. The workshop explained search engine optimization and social media marketing for writers, photographers, and videographers.
“Working with writers, photographers, and videographers on their SEO and Social Media Marketing is an incredibly fun task,” explained Jason McDonald, Ph.D. “This is my third time at the POMA conference, and its membership form a determined group of oudoor, hunting, and fishing creative types who are keen to leverage new Internet marketing tactics like SEO and social media to expand their scope.”
To learn more about Jason McDonald, please visit. Participants in the workshop can also request access to the password-protected materials by contacting Dr. McDonald directly via the website.
WORKSHOPS ON SEO AND SOCIAL MEDIA MARKETING
The POMA conference and workshops were held March 19 and 20 in Springfield, Missouri. The
first was an “SEO Basics” workshop that explained both on page and off page search engine optimization tactics for writers and bloggers in particular. Participants learned the importance of keyword definition, how to correctly place keywords inside of HTML tags such as the TITLE tag, as well as both on page and off page tactics to enhance the rank on search engines of blog posts and product pages. The second was a session on “Personal Branding.” Dr. McDonald recently concluded a two-day workshop at Stanford University on personal branding, and his workshop for the POMA conference was an abbreviated version of this, customized to the needs of writers, bloggers, videographers, and photographers. Participants were guided through the branding process, starting with how to write a personal branding statement, proceeding through how to blog in an SEO-friendly way, and concluding with how to use social media such as Facebook, Twitter, and LinkedIn to promote their personal brand. Third, Dr. McDonald conducted a workshop on the optimization of both images and videos for both SEO and Social Media Marketing. As an organization promoting the outdoor sports, many POMA members are involved in the production of hunting, fishing, and other types of wildlife photography and videography. Members were keen to learn how to promote themselves and their work, online, reaching new audiences yet retaining copyright over their intellectual property.
ABOUT JASON MCDONALD – SOCIAL MEDIA AND SEO CONSULTANT
Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start up’s in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald(dot)blog(at)gmail(dot)com.
