Google Ads Consulting by a Real Google Ads Expert

Got questions on Google Ads? I love Google Ads. Well, actually I hate Google Ads. And I really, really hate the new name – Google Ads vs. AdWords (I’m a traditionalist). No, I love it, I hate it, I love it, I hate it. I have a love-hate relationship with Google advertising opportunities as a Google Ads expert. How so, well as a Google Ads consultant, I have seen and done it all. Big clients and small clients, eCommerce clients and clients who just want to get pay-per-click leads. I’ve had easy projects and complete and utter train wrecks. I have even been (and continue to be) an Google Ads expert witness as well as an expert witness in online advertising.Google Ads expert explaining how online advertising works on Google

After Google’s free SEO opportunities, a robust advertising campaign on Google via Google Ads / PPC (Pay-per-click) has become a major way that customers can find your company thru Google. I can set up and manage your Google Ads advertising, and I am an expert as well in YouTube advertising. I can even advise your company as an AdWords consultant on remarketing or retargeting so that yes – you, too, can make your customer see your annoying ad over and over and over and over again as they browse the Internet.

Google Ads Expert – Deliverables:

I work with companies nation-wide, but often I consult with companies in the San Francisco Bay Area or Silicon Valley companies on their online advertising. Because of the Internet, it doesn’t really matter where your company is physically located. What matters is that you want to leverage Google Ads for success, and I can consult with you on your Google AdWords needs. I provide professional Google AdWords / PPC consulting with regard to the following –

    • Keywords – identifying your best Google AdWords keywords. Keywords are absolutely fundamental not just to PPC but to SEO (Search Engine Optimization), and I will work with you on your online advertising to identify not just keywords but ‘late stage’ or ‘buy’ keywords.
    • Bids and Budgeting – helping you figure out the best bidding strategies. It’s not as simple as just bidding high and letting Google think for you! You’ve got to bid right on Google, and I will do it right.
    • Google Ads Organization – the organization of Google Ads is critical, not just for reporting’s sake but also for best Quality Score. I will help you organize your campaign for best results. Ad Campaigns to ad groups, ad groups to keywords and ads – Google rewards highly focused advertising on its advertising platform.
    • Google Display Network – Google’s display network or GDN can be a powerful tool to help you find new customers. But, used poorly it can gobble up your budget. I will work with you to help organize your campaign to best leverage the Google Content / Display network.
    • Landing Pages – what happens once someone lands on your site after an ad? I will help you create powerful landing pages for your Google AdWords ads, and thereby help you convert clicks to sales leads!

Any questions? Please contact me as your potential customers are out there searching, today!

Google Ads Expert

I work with clients all over the world on their Google AdWords advertising.

As a Google Ads expert, I delve deep into the intricacies of digital advertising, helping businesses maximize their online presence and ROI. Google Ads, formerly known as Google AdWords, is a powerful tool that connects businesses with potential customers through targeted advertisements. At its core, Google Ads operates by bidding on keywords relevant to your business, ensuring your ads appear prominently in search engine results and across various platforms.

Key components include the Search Network, where ads appear in Google search results when users enter relevant queries, and the Google Display Network, which showcases visual ads on millions of websites, apps, and videos. Performance Max campaigns leverage machine learning to optimize ad placements across Google’s entire ad inventory, maximizing reach and conversions.

My expertise extends to demystifying the ‘gotchas’ of Google Ads—common pitfalls that can drain budgets without yielding results. Through years of experience and a best-selling book on Google Ads, I empower businesses to refine their ad strategies, from crafting compelling ad copy to analyzing metrics like click-through rates and conversion rates. This comprehensive approach ensures that every advertising dollar contributes to measurable business growth.

Whether you’re navigating keyword selection, refining ad targeting, or optimizing bids, I provide actionable insights to enhance your Google Ads performance. By understanding your unique business goals and audience, I tailor strategies that not only attract clicks but also drive meaningful engagement and conversions. Let’s harness the full potential of Google Ads together and propel your business to new heights of digital success.