San Francisco, California – April 7, 2016. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at http://jasonmcdonald.org/, is proud to announce his summer, 2016, San Francisco Bay Area SEO and Social Media Marketing training course to be taught at Stanford University, as part of Stanford Continuing Studies. The popular course covers everything from search engine optimization to social media marketing on Facebook, Twitter, LinkedIn and more. It builds on Dr. McDonald’s best-selling SEO Fitness Workbook and Social Media Marketing Workbook available for sale on Amazon.com.
“With the recent publication of my two books on Internet marketing on Amazon, I have dramatically improved this course by making it more hands-on,” explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. “I am really excited to be teaching this five-week ‘crash course’ in Internet marketing to the Silicon Valley entrepreneurial community. The class participants are always a range of people, from entrepreneurs brainstorming the next Bay Area tech start up to local small business owners who want to show up better on Google or Bing to marketing professionals seeking to tune up their Internet skills.”
To learn more about the course offering, please visit http://jasonmcdonald.org/training/internet-marketing/. Please note that registration is not yet officially open, so there is a link to sign up to be notified when registration opens on May 16, 2016. Persons interested in his 2016 Social Media Marketing Workbook are referred to Amazon at http://amzn.to/1OzFext, and for the SEO Fitness Workbook to http://amzn.to/1lUrMNS.
Social Media Marketing, Search Engine Optimization, and Today’s Internet Marketing
The reality today is that most businesses should focus on their Internet marketing. The course description, therefore, states as follows:
Creating online publicity with little or no money is the holy grail of marketers today. SEO (search engine optimization) is the art and science of getting your company, product, or service to the top of Google or Bing. Social media marketing, in contrast, cultivates a positive brand image on Facebook, Twitter, or YouTube, and encourages your customers to share your marketing message across social sites. The goal is obvious: get free Internet publicity. The means is not. Whether you are an entrepreneur, a small business owner, or a marketing manager at a large company or nonprofit, this course will help you better understand the online marketing environment. Beginning with SEO, we will discuss how to construct a Google-friendly website and build links, social mentions, and authority. Then we will dive into social media marketing, using the analogy of a party. How do you throw a great Facebook party? A LinkedIn soiree? A YouTube meet-and-greet? And how do you use the newer platforms of Twitter, Instagram, Pinterest, and others to nurture a positive brand image and encourage your customers to share your message? By the end of the course, you will know how to take the theory of SEO and social media marketing and transform it into a systematic online marketing plan.
About Jason McDonald
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing.
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