San Francisco, California – June 4, 2016. Jason McDonald, a San Francisco Bay Area expert consultant in SEO and social media marketing at http://jasonmcdonald.org/, is proud to announce that his books, the SEO Fitness Workbook 2016 and the Social Media Marketing Workbook 2016, are now available on the website, Half.com. Half.com is a leading discount retailer of print books.
“Everyone loves a good discount, including those who are seeking to master search engine optimization and/or social media marketing,” explained Dr. McDonald, Director of the Jason McDonald SEO Consulting Agency. “By expanding the availability of my books to Half.com, I hope to expand their reach into more price-sensitive communities.”
The books are available for $12.99 until June 30, 2016. To view the SEO Fitness Workbook please visit http://ebay.to/1sWyGFm. To view the Social Media Marketing Workbook, please visit http://ebay.to/1sWyE0c.
Why Print Books on SEO and Social Media Marketing Remain Relevant
Even with the rise of eBooks as on Amazon’s popular Kindle format, the reality is that many people still prefer printed copies. This is true, in particular, for the workbook format made popular by Dr. McDonald in his books on SEO and Social Media Marketing. The books are now available not only on Amazon.com as print copies but also on Half.com. Here is a summary of the book contents.
SEO Fitness Workbook 2016. This book is an in-depth exploration of SEO, the art and science of propelling a company, product or service to the top of search engines such as Google, Bing, or Yahoo. The book begins with a motivational chapter explaining that the average marketer or small business owner can, indeed, do SEO successfully, despite the disparaging information aimed at them by the technical cognoscenti. Next, it moves through On Page SEO, which is how to construct a Google-friendly website using HTML page tags, content, and the cross-linking of pages to one another. Third, it explores Off Page SEO, which is the effort to build inbound links to a website. Google and other search engines prioritize websites that enjoy inbound links. Finally, the book ends with metrics and a discussion of Google’s Google Analytics platform. Throughout, the book has links to videos, worksheets, and other “hands on” resources to help the busy marketer succeed. Related to the Workbook, Dr. McDonald produces a list of the best books on SEO at https://www.jm-seo.org/2015/05/best-seo-books/.
Social Media Marketing Workbook 2016. This book is an in-depth exploration of social media marketing, which is the use of social media sites to build a strong brand. The book starts with an explanation that social media is like a party, and social media marketing is like throwing a party. Next, it explores Facebook, the largest social media network. It then proceeds network-by-network with in-depth coverage of LinkedIn, Twitter, and YouTube, as well as coverage of emerging networks such as Instagram and Pinterest. Throughout the book points to worksheets to guide the busy marketer in the art and science of how to market via social media.
Both books have companion toolbooks, which identify zero cost tools available on the Internet to support Internet marketing efforts.
About Jason McDonald
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing.
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