Twitter has had some sort of a renaissance since “you know who” started tweeting non-stop. Well, leaving Roseanne Barr aside, Twitter has some real uses besides saying totally horrible things, losing your TV show, and causing a firestorm of protest.
Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA
Twitter CAN actually be used for marketing successfully provided you know how to market there, and you also have some rope to tie down any corporate loose cannons. Unless you are one yourself, you need a Twitter marketing expert – someone who actually understands the “ins and outs” of it.
Certainly, there are lots of people who tell you that it is not that difficult and all you need to do is to read the two pages of information on their website and you will make a fortune, but unfortunately it ain’t quite that simple! To begin with, you need to understand Twitter’s rules, as you can very easily get yourself barred if you get it all wrong.
Present Yourself In The Right Way At The Right Time
The fact is that there are plenty of customers for your products or services out there on Twitter. Just look at how many people seem to spend half their lives chattering away there. But the problem is presenting yourself to those people in the right way at the right time so that you can get them to take the action that you want. This is why you need the services of a Twitter marketing expert who understands how to make the right approach.
First things first: you need to understand quite clearly what your goals are. Do you want them to buy something? Do you want them to subscribe to your blog? Do you want them to donate to your charity? You absolutely must understand your goals, but you would be surprized at how many people don’t actually do this.
Do you run a blog or should you start one? I can advise you how to set up a blog, but more importantly advise you what to blog about. It’s all very well getting visitors from Twitter, but if you bore them to death when they get there you will just lose them again straight away.
Here’s another thing. As an expert in social media marketing I might find that Twitter is the wrong platform for you to be aiming at. Perhaps you should be on Facebook, LinkedIn, or Instagram instead. Obviously it depends on what you want to achieve, but as a Twitter marketing expert I can guide you along the right lines. I am not just an expert on Twitter: I have had success in all sorts of social media marketing for very many clients.
Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA
