One of the most ironic things about my business is that while I think of myself as a pretty average person, and I see my mission as simplifying search engine optimization for the masses, I also consistently rank in or at the top of the search for “SEO expert in San Francisco California”. Go on, try it.
That is very different from many other so-called SEO experts who, when you go searching for SEO expert in San Francisco, California, discover that they are on page seven of Google. This seems rather similar to all those horse racing tipsters who promise you non-stop winners, but actually lose money month after month. Let’s face it: if they can’t get their own business ranked on Google, what chance is there of them getting yours ranked?
And page one of Google is where you need to be. Why? Because only 10% of people searching ever go on to page two. If you are on page seven, you might just as well be on another planet because nobody will ever find you. Furthermore, 50% of clicks go to the top three results on page one. So that is the ideal place to be.
What’s The Other Reason To Be On Page One?
What’s the other reason you need to be on page one of Google? It’s because it’s free. Certainly, you can advertise on Google too, and I can help you there as well – and on Facebook, Instagram, LinkedIn and all the rest of them. And it may well pay you to do some advertising as well. However, there is a proviso, and that is you only ever do online advertising if you know what you are doing. If you don’t know what you are doing, you can lose a small fortune very quickly.
Remember that what you are paying for is clicks. People who click on a link and visit your website. And some of those clicks can cost a considerable amount of money. $2.00 to $5.00 a click is quite common for many keywords. Even the average click on Google Search is between $1 and $2. And the average small to medium sized business will spend $9,000 to $10,000 a month, not including any additional costs such as software.
And all of that is a total waste unless the person who clicks actually takes the action that you want them to! You can have a million clicks and not make a sale. That is why you need me as an SEO expert in San Francisco, California, and an advertising expert too.
I am all about getting results. Anything else is a waste of time and money.
