Many teenagers and twenty-somethings think that they are “experts” in social media. They must be – because they spend hour after hour on social media. But guess what. Consuming social media as a user… isn’t the same as understanding it as a producer.
Not only that, but spending a fortune on Facebook ads doesn’t make you an expert marketer either. In fact, it is very easy to spend a fortune on Facebook and Google ads and go broke in the process. True, Facebook does have all sorts of guides and help, because Mr. Zuckerberg wants you to go on giving him your money, but they can get very complicated when you start to dig down into them.
There are also people who describe themselves as social media marketing experts because they have run a few ads which proved successful. However, the truth of the matter is that these “social media marketing experts” have often just got lucky. Whether they can make money in the long term is what counts. It’s no good if you have a lucky break, make $50,000, and then go on to lose it all on the next ad which flops.
You Need To Throw A Great Party
If you are in a business where you want your social media marketing to be successful on an ongoing basis, then talk to me, Jason McDonald. I define social media marketing as the art and science of “throwing” great parties on the internet. Plenty of people spend hours yacking away on FB and Twitter, reading some posts on Facebook, and watching videos on YouTube, but that is just showing up at the party.
Throwing the party means setting up a FB fan page, posting great content that people want to read, running ads, measuring the return, adjusting them where necessary, and so on. If you are looking for social media marketing experts, then you need someone with these qualities who has been doing it for a long time and has results to prove it.
Not only do I run complete marketing programs for my clients, but I also run training courses for plenty of high-tech companies who want to learn all the ins and outs so that they can do it for themselves. I have been there, done that, and made plenty of mistakes along the way, but the important thing is that I have learned from those mistakes so that I don’t go throwing money down the drain. Spending money to get good results is good. Burning money is not.
So, if you want to learn how to do social media marketing and how to throw a great party the right way, then I’m your man.
