Here’s a funny thing: Google has such a massive dominance over the search market and yet people still talk about search engine optimization as if there are other search engines. 
Yes, there is also Bing, but that is a dwarf by comparison. If you are looking for information on something, has anybody ever told you to Bing it? Of course not. They tell you to Google it.
The reality is that SEO is largely about Google, however much that might upset Bing. Or for that matter some of the others such as Yandex, DuckDuckGo, Start Page or Gibiru. Have you ever even heard of any of those? It’s pretty unlikely. If you have, #nerdalert.
No, when it comes to search engines, Google is the boss for SEO, and that includes litigation over SEO, for which I am an expert witness. In short, as an expert witness in Google search engine optimization, I can stand up in court on your side when you are involved in any form of litigation and explain all of the technical stuff about SEO to a judge and jury. It is critical that they understand what your case is all about because otherwise, how can they come to a proper decision?
The problem is that everything to do with computing involves a lot of technical things, many of which have names that mean absolutely nothing to the man in the street. And that includes judges and juries. Let’s face it, a jury is composed entirely of the man and woman in the street – ordinary, everyday people who are not techies.
An Expert Witness Translates Technical Terms Into Words Anyone Can Understand
The fact is that you need an expert witness in Google search engine optimization who can “translate” the technical terms into common words which they can understand, and that is where I come in.
The first thing to know about an SEO expert witness is that he is someone who can explain to the court how website pages are built to be “Google friendly” – that is so that Google likes them and wants to promote them on its’ first page. An expert witness also needs to explain “off page” SEO – about the use of link building from other websites.
But there is a lot more to it than that when you are an expert witness in Google search engine optimization. There are things like title tags and meta descriptions, semantic text, KPIs, Google analytics, and more.
Suffice it to say that, if you are involved in litigation about SEO, whether you are suing someone else or defending yourself, you need an expert witness such as myself to stand up for you and explain it all.
