San Francisco, California – November 15, 2022. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Google Ads Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage ads not only on Google’s “Search Network” but also on the so-called “Google Display Network” and YouTube.
“Google ads is powerful but complex,” explained Dr. McDonald, Director of the Jason McDonald Consulting, Agency based in San Francisco. “I am excited to announce my ‘2023 Google Ads Workbook,’ as the definitive guide to how to use Google advertising successfully. New coverage includes Google AI technology, ‘responsive search ads,’ and new campaign formats such as ‘Performance Max.’ Anyone who is spending a significant sum of money on Google advertising should consult the new workbook.”
Persons interested in learning more about the book can visit it directly on Amazon at https://www.amazon.com/Google-Ads-AdWords-Workbook-Advertising/dp/B0BL4VR5GN/ or on the JM Internet Group website at https://www.jm-seo.org/books/adwords-workbook/. The book focuses on Google Ads (https://ads.google.com/) and is an unbiased, non-sponsored source of true, objective information on how to use Google Ads. Unfortunately, many “official” tutorials from Google suffer from an overly optimistic view of how to use the platform and can encourage users to overuse Google Ads, resulting in spurious clicks and unnecessary spend. The 2023 Google Ads Workbook has found a niche among those who want a basic overview to how to advertise on Google yet do not want to waste money.
A BEST BOOK ON GOOGLE ADS
Here is background on this release. In addition to this announcement, it should be noted that previous editions of the “Google Ads Workbook” have been widely commended in the trade press. For example, the list from NIGCWorld of the “best books on Google Ads” at https://www.nigcworld.com/wp/10-best-books-google-adwords-2014-boost-ppc-advertising-profits/ prominently features the 2022 Workbook. Similarly, a 2022 interview on YouTube (https://youtu.be/rC5hVNN8akw) situates Dr. McDonald and the book as at the forefront of how to advertise effectively on Google. Finally, it should be noted that Dr. McDonald is a recognized “Google Ads Expert Witness” (https://www.jasonmcdonald.org/adwords/adwords-expert-witness/), with extensive experience in reports, depositions, and even trials in federal and California court. Interested parties are encouraged not only to read the book but to reach out for a consultation with Dr. McDonald on his expertise in online advertising, including on Google (https://www.google.com/), YouTube, the Google Display Network, and even Google Shopping.
ABOUT JASON MCDONALD
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing. Jason is known as an expert in social media marketing in the San Francisco Bay Area.
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