In customer service, what the customer wants, the customer gets. A five-star hotel caters to the needs of each guest, delivering the best in service. In return, the guest may leave a favorable rating and plan to return. 
A waitperson at a five-star restaurant will go out of their way to ensure customers are happy with every dish and beverage. That type of exceptional service may provide a big tip in the end. In these instances, a professional people pleaser can do well for themselves.
Trying to please a client and remain truthful can be difficult in other situations. Consider a hairstylist who’s been asked to not only copy the haircut of an “It Girl” celebrity. The stylist may be spot-on with the haircut, but can’t promise the client will magically look like the actress. No matter how hard a professional tries to please their client, they can’t work miracles.
When it comes to a professional expert witness, however, it’s not their job to give the customer everything they want. It’s their job to provide reliable, unbiased data that is difficult to dispute in court.
Avoid the expert witness who will say anything to make the lawyers happy!
An attorney’s skill in the courtroom often uses a mix of evidence and influence to sway a jury in their favor. An expert in digital media marketing is well-versed in the art of influencing. And sometimes, it’s a fine line between influencing and “bending the truth.” But as a professional SEO expert witness, however, he only testifies on the facts. This is why when a lawyer calls, a professional expert witness must clarify to the attorney that his “master” is not the lawyer, but the truth. A truly professional expert witness focuses on helping the judge, jury, court, and – yes, even the lawyers – understand the facts of the case.
Not all expert witnesses are alike. Some decide, “The customer (a.k.a., lawyer) is paying, so the customer is right.” And they can omit crucial data to give the client what is desired. But an expert is expected to tell the whole truth, not just the bits that make a client happy. And although it may be what the attorney thinks they want, this approach might turn a possible win into a loss. If the other side can prove the whole truth isn’t being shared, that could be the death blow for a case.
The truth is complicated but essential. When fighting a legal battle involving the internet, we know not everything is as it seems. A data-driven expert witness can make sense of the complicated online world. The truth is there; many times, it’s hidden in analytics and pay-per-click information. Court cases involving trade secret violations, trademark issues, and online copywriting disputes can get tricky. But the clouds part when the evidence is clear and hard to argue. The best expert witness will remain faithful to the data and help explain the “complicated” facts to a judge, jury, and attorneys. Staying in tune with a truth that is complicated but essential is the best approach to winning a case in court.
