If there are expert witnesses involved in a case, all the lawyers want to know who the opposing party has for their side. A novice may not be much to worry about, but a skilled expert witness with a track record of winning cases is a real threat. Time is of the essence and the demand must be filed before critical deadlines. The California Code of Civil Procedure for “Demand for Exchange of Expert Witness Information” lays out the basics.
2034.220. Any party may make a demand for an exchange of
information concerning expert trial witnesses without leave of court.
A party shall make this demand no later than the 10th day after the
the initial trial date has been set, or 70 days before that trial date,
whichever is closer to the trial date.
Law is a chess game. Attorneys Lawyers want to be several steps ahead of the other side. Finding out who is their expert witness will help give them the information they need to strategize. Here are the four steps to the exchange of expert witness procedure.
Step 1 – Prepare your Demand. Fill out the paperwork and have it in either on the 10th day after the initial trial date is set or 70 days before the trial date (whichever date is closer).
Step 2 – Make copies of the Demand form for each party in the case.
Step 3 – Serve your Demand to each attorney (or self-represented party).
Step 4 – Exchange Expert Witness Information. Each party must share detailed information about their expert witnesses. All attorneys can meet and exchange the information for their witnesses simultaneously or send it by mail.
Legal cases benefit from a seasoned expert in digital forensics and social media marketing. But it’s a big industry, and there are plenty of professionals to choose from. If an attorney waits until the last minute, they might lose out on the best expert witnesses to win a digital marketing case!
Don’t put the “Pro” in Procrastinate. Get Your SEO Expert Witness Scheduled Right Away!
I hate to wait until the last minute. I’m just not a procrastinator, but many lawyers are. If you’re looking for an expert witness, don’t wait until the last minute. Fortunately, I will work with your legal team to do my utmost to reach your deadlines, even if that means cramming at the last minute. It’s part of the process.
Remember, not every “internet expert witness” is the same. in the computer and internet realm are abundant. There are “back end” engineers and “front end” website masters. There are experts in “white hat” or “black hat” hacking tactics. A digital marketing guru may be adept at embedding SEO into a website but need to understand more about Java Script or SASS. Computer engineers who design hardware and software might know where the digital footprints are stored but have little knowledge about how social media marketing leaves its mark throughout the internet. It gets complicated quickly, and your team must determine precisely what type of witness is needed.
Search Engine Optimization and marketing is my specialty but I also have a background in both back end and front end computer technology.
Deadlines are critical, and lawyers can’t procrastinate. If you need a digital marketing expert witness like me (https://www.jasonmcdonald.org/seo-consultant/) to strengthen their argument, schedule it sooner than later. I welcome attorneys to schedule a contact me and discuss their case.
Generally, there are two categories for SEO Expert Witnesses (https://www.jasonmcdonald.org/seo-consultant/seo-expert-witness/):
Consulting Experts: Consultants assist lawyers with their cases before the trial. They review the issues and can make suggestions on where to look for answers. Expert Witnesses who only consult do not have to show up on the day of the trial to testify, but they can help build a solid arsenal of data and facts to strengthen the attorney’s argument in court.
Testify Experts: When called to testify, an Expert Witness must be ready to show up in court, on time and with their facts ready. They can present specific evidence and answer questions from the opposing attorney.
I have experience in both consulting and testifying for digital marketing cases such as trademark infringement, intellectual property or consumer confusion. Whether a case involves pay-per-click (PPC) advertising fraud in Adwords, or forensic SEO across social media platforms, I can help.
If you need to contact me as a social media expert witness and the deadline is looming, don’t hesitate. I’ll be on time and prepared. I’ve done my research and am ready to go.
