San Francisco, California – February 20, 2025. Jason McDonald Consulting, a top-rated Expert Witness Consultancy focused on SEO, Google Ads, and Social Media at https://www.jasonmcdonald.org, is proud to announce updated content about the importance of a fact-based and ethical approach to expert witness testimony in digital advertising litigation. The new content summarize some of the factual, procedural, and ethical issues involved in creating fact-based expert witness reports and testimony.
“When it comes to litigation,” explained Jason McDonald, CEO of the Consultancy, “You need the facts first and foremost. You cannot move forward without a commitment to the facts, first. That said, a savvy expert witness can explain how the facts support (or do not support) a particular side of a case and should stand firmly on evidence regardless of pushes or pulls that might come from attorneys.”
Attorneys who want to review the content can visit https://www.jasonmcdonald.org/blog/2025/01/the-vital-role-of-a-digital-advertising-expert-witness-in-legal-cases/. Those who have a particular case in mind are encouraged to reach out for a free consultation, with a focus on understanding the basic facts of their case whatever those facts might be.
Here is more information on this release. With businesses abandoning traditional media and pouring billions of dollars into digital-first advertising strategies on Google Ads, Facebook, Instagram, TikTok, and beyond, litigation is growing. In trademark infringement, false advertising, and click fraud cases, attorneys often need to rely on an expert who can explain large volumes of technical data via straightforward and comprehensible evidence for judges and juries. When an attorney does not thoroughly understand digital advertising platforms or the facts, it might become a hazardous way to proceed. A fact-based witness, as the new content explains, is a guide not just to the facts but to a fact-based strategy.
FACT-BASED PERSPECTIVES ON BEING AN EXPERT WITNESS
In some cases, attorneys may initially believe that an expert witness can or will testify to whatever they want. They can mistakenly look to expert witnesses as “hired guns” who have no integrity. This is not only unethical but also ineffective. The legal system tends to bring out the actual facts, and the side that truly understands them (as positioned via a fact-based expert witness) actually has an advantage over the side that unscrupulously might seek either to obscure them or just have willful ignorance of them. This is especially true in the very complex areas of Google advertising (https://www.jasonmcdonald.org/adwords/), social media (https://www.jasonmcdonald.org/seo-consultant/social-media-expert-witness/), and SEO (https://www.jasonmcdonald.org/seo-consultant/).
Dr. McDonald’s competitive advantage is his outstanding qualifications and decades-long experience in the field of digital marketing. This field has evolved over time, and Dr. McDonald is of the “first generation” of practitioners who have been there literally since the beginning. His fact-based approach, as the new content explains, is not only ethical but also efficacious.
ABOUT JASON MCDONALD
Jason McDonald is director of The JM Internet Group (https://www.jm-seo.org/), a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing including Google Ads (https://www.jasonmcdonald.org/adwords/adwords-expert-witness/). He has several popular books on Amazon on the topic of Internet marketing. Jason is known as an expert in social media marketing in the San Francisco Bay Area.
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