Preparing for a social media fraud case takes a lot of time. And attorneys searching for a digital forensics expert witness, may have already spoken with a few. The initial discussion can involve a brief overview of the technical aspects of the case.
For instance, if it involves Google Ads and social media platforms. The expert witness could provide some discussion about the technical SEO aspects such as URL redirects, indexing issues, crawlability, and security breaches. But these talks are only the beginning. It’s important to find an expert witness who is proficient in all four stages of a digital marketing court case. And here they are:
Attorney/Expert Witness Discussion: After the brief overview, it’s time to dig deeper. This is where an expert witness may ask about the clients’ allegations and exactly what their online presence looks like. How do they use digital advertising? Do they use PPC ads, retargeting ads, influencers or video (to name a few).
Getting the Facts: Researching the issue includes a profound understanding of how SEO works and how various platforms interact. Whether it’s SEO manipulation, pay-per-click advertising or trademark infringement, the research must be on point. And as a seasoned SEO expert witness, I will always come back with what I find to be the truth.
Report Writing and Depos: After the evidence is gathered, it’s time to write a fact-based report for review at the deposition. Written discovery can lead to a thorough interrogation process. And it could be the key to a winning strategy in court. This is why it’s essential the report writing is extremely clear and strong. If the expert witness has done their job, the opposing council will find it difficult to argue with the facts presented.
Summarize it for a Jury: A skilled expert witness understands a majority of jury members may not be SEO savvy. And it’s important to break the evidence down in a simple, and respectful manner. No one likes being spoken down to, and they want to understand the facts to make an informed decision.
Attorneys can find a digital media expert witness who is always trail ready!
I’ve been teaching students and businesses how to manage digital marketing for over twenty-five years. And if you are an attorney who needs an expert witness in research, report-writing, depos and trails – I’m an SEO expert witness in all the stages ! And I will communicate clearly with a judge and jury to support an attorney’s case. As an author and teacher of digital marketing I’m very comfortable speaking in front of groups and getting to the point.
I also have experience in state and federal court and am ready to provide a deposition in a short timeframe if needed. Just let me know if you’d like me on ZOOM or in person!
