When you are scrolling through Facebook or Instagram, have you ever seen an ad pop up? Those are called Meta Ads, and are becoming super popular because they target people based on their age, hobbies, location, and more.
Facebook and Instagram Ads are full of settings, data, and rules. If an ad is set up wrong, it can really mess things up. If someone thinks they were tricked by an ad, there can be a lawsuit on the horizon. An expert witness is important in these cases to help clear things up.
Jason McDonald is an expert witness when it comes to online ads. As an expert witness, Jason looks at how the ads were created. Jason will analyze the data and pull information like: Who saw them? What did they say? How were they targeted? Jason McDonald will also check if the ad followed Facebook and Instagram rules. After pulling the information, Jason can see what went wrong.
A Social Media Advertising Expert Witness Can Help
When it comes to online advertising, it can get very technical. Most people in court don’t understand how it works. This is where an expert witness comes into play. A good expert witness can take all the data, like impressions, clicks, and targeting, and explain the data to the court. It is very important for Jason to be able to explain the data in a simple way that makes sense to judges and juries.
Jason McDonald helps attorneys understand the data based on facts, not guesses. As an expert witness, Jason will explain the case and explain if the content was copied, ads were misleading, or if fake clicks occurred. He can help everyone understand what really happened so a right decision can be made by the court of law.
