When you use Google and perform a search, you will see ads at the top. These are called a Google Ad. It’s how a business can get noticed. Customers are likely to see your ad and visit your website (if they click on a relevant keyword, if your ad is well-targeted, and so on). Not easy – but it can be done!.
It’s great when you get noticed at the top of a Google search engine results page (SERP), but it’s not as easy as it looks to get to the top of Google (either via SEO (Search Engine Optimization) or Google Ads. There are several factors that contribute to ads appearing at the top of Google searches. The ad expert must identify keywords, write ads, adjust bids, and optimize landing pages. And that’s only for the search network; there’s also the Google Display Network, plus YouTube. Plus shopping ads, plus Google Discover ads. This will help trigger your ads based on how you appear in Google search results and the amount of money you spend.
How does an expert witness help in the courts when it comes to Google Ads? There could be several reasons why companies disagree when it comes to Google AdWords. A competitor could have copied another company’s ads or clicked on its competitors’ ads, thereby wasting their money. This is why companies can end up in court. This is the reason why an expert witness is essential not only to win the case but also to gather the facts, understand them, and then explain them to a judge, jury, and other lawyers. An expert witness in Google Ads can help explain Google Ads in court.
An Expert Witness in Court on Google AdWords is Important
What does an expert witness do? First and foremost, an expert witness goes into the facts. The expert witness will explain and review all the advertising data to help the court understand. As an expert witness, I, Jason McDonald, can explain how the ads were created, how they appeared (in terms of targeting, look, and feel), and how they function. An expert witness in online ads McDonald can explain how many people saw the ad, the number of clicks, and which ads were running on Google search. He can explain Google Ads in simple terms so that the judges and jurors can understand them, reach a verdict, and the judge can determine punishment or outcome.
I can help the courts understand how Google Ads work. I can explain the data in simple terms, outline the rules and settings, and clarify the steps to take if something goes wrong. I can transform complex data into a clear and concise narrative. This can help lawyers in a legal case to show the truth. It can make a significant difference when everyone can understand the data and make an informed decision based on the facts. Be forewarned however – I am a “fact-based” expert witness, so I don’t make things up. I understand the facts.
