The legal environment is getting sideswiped once again by the development of artificial intelligence in digital marketing. One of the most prolific databases for human language and discussion, Reddit, has a new AI deal with Google.
Google will use Reddit to ‘train’ AI on human-written material. It’s already becoming difficult to discern whether content is AI-generated, and for many, this deal might mean it’s impossible. And when a case involving AI-driven content from Google goes to court, only an expert witness for Reddit ads will be able to spot and explain the difference.
People are already concerned that AI is beginning to dominate our cultural environment in language and the arts. For example, music insiders were shocked to find out a chart-topping country song was completely AI-generated. Walk My Walk by Breaking Rust was number 1 on Billboard’s Country Digital Song Sales Chart. Except you’ll never see Breaking Rust in concert, because he is 100% AI-generated.
This AI deal between Google and Reddit is being praised as “an incredible breadth of authentic, human conversations and experiences,” and Google expects to make it even easier for people to benefit from that helpful information.” On the positive side, the idea of helping inform the public sounds like a noble use of AI. But it will also create confusion in conversations and content about ads. Users will wonder whether they are actually reading a human-written article or being manipulated. And if a trust has been broken, these can become court cases.
This Expert Witness Can Dig Deeper to Point Out the Fakes
Pretty soon, the detectible customer service bots will be a thing of the past. New AI “people” will speak and look like real people. So, when there’s a case involving Reddit ads and Google AI-generated content, an attorney is going to need someone who can explain how to distinguish between what is natural and what is artificial.
For example, think of the infomercials of yore. It was an “educational” TV show which directed viewers toward a specific product or service. But those programs typically had a disclaimer at the beginning or end of the show explaining it was basically an ad. Because whatever the problem was, they didn’t just have advice; they had a solution. Social media, along with AI-improved content, is further blurring the lines between informational content and advertising. Are you reading an AI-generated article designed to sell you something? Or a real informational article written by an expert? It’s going to get tougher.
And the need for a skilled expert witness in Reddit ads could help make the difference in a court case! If you need a professional to show a jury how to spoke the real from the artificial, contact me to discuss your case.
