As digital media cases increase, tech and media continue to evolve. The current topic on everyone’s mind is Artificial Intelligence. What’s it done now? How far will it go? How will it be misused to divert clicks and money to nefarious sources? AI is evolving so quickly, it’s tough for an attorney to keep up!
And although it may seem new to most of the population, AI has been around for some time. It’s a boon to the medical field, helping improve surgical outcomes and patient care. Science News Today posted about the ten ways Artificial Intelligence is transforming healthcare.
It’s also been great for companies looking to tailor new products to specific customer needs. And AI has evolved manufacturing by taking on monotonous work, optimizing quality control, and allowing human workers to be more productive. These are some great uses for AI, and I’ve seen its evolution up close as an expert witness in San Francisco. Having been near the nerve center of AI development and as an expert in digital media marketing, I’ve also seen the good, bad, and ugly of AI.
SEO Artificial Intelligence is a Two-Sided Coin
I lived in the Bay Area for decades and know my way around San Francisco! In addition, I’ve been teaching digital media marketing at Stanford University for a while, and have worked with some of the top minds in Artificial Intelligence development. Today, I continue to stay up-to-date on AI progress in digital media. It’s fascinating and for many, also concerning. If you are an attorney handling a case, you’ve seen the dark side of AI. I even have a new book out on AI and Digital Marketing.
Artificial Intelligence has skyrocketed in digital marketing data analysis. It’s so sophisticated at creating deepfakes where it’s tough to tell what’s real and what’s not. And today’s metadata can be used at a granular level to combine life-like AI videos, images, and conversations. The goal is to customize content to increase customer engagement. And ‘engagement’ usually results in sharing personal information or spending money. The light side is moving customers toward products and services that improve their lives. The dark side is that AI can influence customers toward platforms with shady intentions. Phishing has gone up another level with AI. Criminals are using “Phishing-as-a-Service” to bypass detection tools and reach potential victims. Then, drive unsuspecting users to malicious sites. It does this in several ways.
- Personalize Messaging: Direct messages that seem like a trusted source is reaching out to you.
- Voice Phishing or Vishing: Deepfake voice messages impersonating professional callers or even celebrities.
- Multi-Channel Attacks: AI can send a barrage of messages through several channels like SMS, voice and email.
If your client is the victim of unsavory AI practices, I’ll dig deep into the root of the issue with SEO forensics to uncover the details. Then, I will explain the connection between AI and digital fraud to the judge and jury.
