Since the arrival of Covid-19, the world has become a far more digital place. Instead of going to an office, people are working from home. Who had ever heard of Zoom calls a year ago? Now they are – well – zooming. Everybody is on Zoom. Government departments are talking to each other as they all work remotely, and everyone is social distancing.
That also means that there is a lot more digital advertising going on because people are shopping online more and more. The use of Amazon has gone through the roof. You have to hand it to them: they have a very slick operation. Order today, and you’ve got it tomorrow. Why bother fighting your way to the mall, trying to find a parking spot, then trundling around shop after shop to find what you want when you can sit at home and do it all on a laptop in far less time? Not only that, but you can easily compare prices and offers.
So, yes, we are all going more digital and that is obviously set to continue. That also means that there will be more and more lawsuits flying about as one company sues another for a breach of something or other, infringement of copyright, unfair product description – you name it, they’ll sue for it if they believe they are right and the other party is wrong.
I Am Being Asked To Act As a digital Advertising Expert Witness Much More Often
That is also why, as a digital advertising expert witness, I am finding more and more people coming to me for my services when their case lands up in court. Even if it doesn’t, they come to me for advice about whether they should sue or not, or if they have been sued whether they have a rigid defense or not. Let’s face it: litigation costs money. A lot of money. How many poor lawyers do you know?
This is precisely why, under these circumstances, you need me as a digital advertising expert witness because I can stand in your corner and give the evidence that you need that will support your case. You don’t want to spend a lot of money on court costs and lawyer’s fees unless you have the very best way to explain your case to the judge and jury. Unfortunately, if you try to do it all on your own, a good lawyer acting for the other side will take you to the cleaners! That is why they get paid so much money.
So when it comes to litigation over online advertising and you need a digital advertising expert witness, I can help you. I can explain all the complicated parts of digital advertising in simple terms that a judge and jury can understand.
