Consulting Options – SEO, Google Ads, Social Media

In addition to my course for Stanford Continuing Studies, and books on SEO, Google Ads, and Social Media, I work as a “marketing consultant.” My motto is I do marketing “with” you and not “for” you. I think of this as a training / coaching / consulting model. I work with your team rather than fully replacing your team. This is a different model than an agency. An agency – SEO, Google Ads, or Social Media – might be a “black box.” You might never really know what is being done, or why. My approach is transparent – you and I will work together.Jason McDonald, Digital Marketing Consultant in SEO, Google Ads, and Social Media

If you want to have a quick intro call (free of charge), message me, or call 415-655-1071, and I’ll send you the booking link and we’ll Zoom.

If you’re looking for –

  • A Marketing Coach – a person who knows marketing in and out, and can coach you to success…
  • A Marketing Consultant – a person who can evaluate your digital marketing – SEO, ads, or organic / ads social and help you make a plan and get it done…
  • An SEO Consultant – an expert in Search Engine Optimization since the late 1990s
  • A Consultant in Google Ads – how Google Ad ‘actually’ works vs. how Google says it works
  • A Consultant in Social Media – Facebook, Instagram, “Meta,” YouTube, TikTok and the gang – both organic and ads…

Reach out for a free 15 minute introductory call. The model is one of “coach” or “consultant.” You’ll learn what you need to know, and we’ll do it (either you, me, or your team).

Consulting or Training with Jason McDonald:

The training works on a “coaching” model. We work together to identify facts, issues, and opportunities to help you. Here are typical topics covered:

  • Marketing Basics – What are you selling? What is your “business value proposition” and/or “unique selling proposition?” Who wants what you sell – that is, who are your buyer personas? Then, what is the synergy between your brand (“what you sell”) and your buyer personas – who wants “what you sell?” In addition, what are the discovery mechanisms – Google, YouTube, Facebook, Instagram…  where can you reach customers?
  • Content Marketing – What kind of content can you produce or nurture that reflects your customer demand? How can you quickly and efficiently generate such content? Content marketing is essential to SEO, social media marketing, and even to advertising.
  • SEO (Search Engine Optimization) – SEO is the art and science of getting to the top of Google for free. SEO has aspects such as “On Page SEO,” “Off Page SEO,” “Content SEO,” and “Technical SEO.” We can dig into your keywords, website organization, external outreach (“link-building”) and even some of the newer technical issues. We can explore the potential use of AI and/or AI opportunities such as “Google AI overviews.”
  • GEO / AEO Optimization – this is the new, new thing – Generative Engine Optimization (ChatGPT, Claude, Google Gemini) or AEO (Answer Engine Optimization). More and more consumers are turning to AI. Do they see your company? Do you stand out as a recommended choice?
  • Google Ads – Google Ads is driven by the match types such as exact, phrase, modified broad, and broad (as well as negative match) yet many advertisers do not understand them; this is a source of potential trouble. Google Ads is both easy and complicated! Working together, we can optimize your Google Ads strategy including Google Ads search network, Google Display Network, YouTube, and the newer AI opportunities such as PMax, AI groups, and CPA bidding.
  • Social Media – If social media is a “party,” you are the “party organizer.” We can work through a general social media marketing strategy (usually content marketing), as well as a platform-by-platform strategy (Facebook, Instagram, LinkedIn, YouTube, etc).
  • Metrics – Google analytics and beyond. Today everything is about metrics, including PPC (pay-per-click) advertising. Note that PPC is often called CPC (cost per click) advertising. I can help you define KPIs and then measure whether or not you are moving towards them!

Got questions? Please contact me for a free phone consultation, today!