With Donald Trump shouting the odds on Twitter every day, many people believe that Twitter must be located in Washington. In fact, it is not: it’s just down the road here in San Francisco.

Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA

However, with the internet it really doesn’t matter where Twitter is located physically, or come to that it doesn’t matter where very many businesses are located. Certainly, if you own an auto repair shop you are dependent on customers who can physically get to your premises, so to that extent your potential customer base is limited. But if you are an insurance broker, sell products online, or just happen to be Netflix, then it doesn’t matter from where you operate.

What we need to understand about Twitter is that it presents many of us with a wonderful marketing opportunity. Twitter for marketers is something that we should be embracing.

Just look at Trump once again. Whatever your opinion of him, you have to admit that he is no fool. Ten years ago it would have been unthinkable for the President of the United States to be airing his opinions on Twitter, yet Trump has 32.4 million followers and understands that he can make his voice heard where he wants it to be heard. He is, after all, a marketer, getting his message across to millions of people who would otherwise not be aware of what he did yesterday or what he thinks of Kim Jong Un today. (Ok, and please be clear – I am NOT approving OR disapproving of Trump – just pointing out the obvious fact of his “success” at Twitter marketing!)

Something To Add To Your Marketing Armory

Twitter for marketers is definitely something that you should be considering adding to your marketing armory. There is opportunity here for many a business, even if you are a bricks and mortar operation. Twitter gives you the chance to connect with your audience in many different ways. (For example, Twitter hashtags around San Francisco and food – #sfeats.

I have always thought of Twitter as a place where you can “throw a party” for your followers. Sure, you may have logged on to Twitter and checked out some tweets. You may have done the same on Facebook, LinkedIn, and so on. But that is just showing up at the party. Why not let’s make the best of Twitter for marketers by becoming the host and throwing our own party?

I am an expert on using social media to help with marketing. There are so many different ways that it can be done in order to keep engaged with your customers and clients, and with Twitter it doesn’t have to take up more than a few minutes of your day. After all, tweets are restricted to 140 characters, so it doesn’t take long to write such a small amount. What you need to know is how to get the best out of that little, which is where I come in.

If you’d like to know more about social media marketing in general, and Twitter in particular, just click on the “contact” link at the top of the page and let’s talk.

Photo credit: clasesdeperiodismo via Foter.com / CC BY-SA