The wonders of AI are abundant and being tested by the general public as we speak. There are many positives to this new tool, and the general public is figuring out those benefits. For instance, AI can help them get quality work done and cut expenses in the process, such as;
- Developing a professional set of plans for city approval. Paying an architect to review the plans can cost less than asking them to create them from scratch.
- Creating an attractive logo for a side-hustle business like jewelry or hand-made candles. People new to the Maker market may not have the capital to invest in an expensive graphic designer.
- Writing a healthcare-related white paper that is required to be on a company website. Content writers use AI guidance to get it right before it’s posted to the public.
These are all great uses for AI, and they are only a few examples. One of the first use cases for AI and marketing is: CONTENT CREATION. The real goal of AI is not to do all the work, but to help humans get better at the work they produce. Better, faster, cheaper – yet still retain human control and human authenticity. At least that’s what the general “framework”. Yet AI can go sideways, causing more trouble than it’s worth. I have seen this many times, in the digital marketing world. When this happens, understanding the ‘dark side’ of AI is important too.
AI is Transforming the Digital World Faster Than You Can Say ‘Expert Witness in SEO and AI’
AI has already made its way into the daily lives of online marketing professionals, and it’s continuing to produce new, cost-effective uses. Instead of creating an Instagram reel from scratch, an employee can put in a few words like ‘natural-lemon-house-cleaner-helps-with-cat-allergens-funny’ and PRESTO, they have their video! Maybe it needs a few tweaks, but the amount of time saved can increase social media content production by leaps and bounds.
Yet, as ‘smart’ as the technology seems to be, there are still disadvantages of AI in digital marketing. There may be biases and data-collection concerns. An AI program can also deliver the wrong emotional response to a customer, severing the human connection (possibly giving a brand a bad image). And when an AI issue has created a court case, an attorney is going to need an SEO Expert Witness with AI awareness.
I am fascinated over how AI is changing social media marketing and digital spaces. It’s the type of technology that, when used properly, can lift up human efforts. Yet, it’s moving at a speed where companies and individuals can get caught up in an unexpected court case. If you’re an attorney dealing with a case in AI and need an expert witness in SEO, I’m here to discover the facts and clearly explain them to a judge and jury.
