San Francisco, California – May 24, 2026. Jason McDonald Consulting, a leading consultancy focused on SEO, Google Ads, and digital marketing strategy, is proud to announce newly updated content on Google Ads consulting services . As complexity grows with Google Ads, more companies are looking for “extra help. ” This consulting can fall between outsourcing the entire ad process to an agency and keeping everything in-house 100%. One of the more exciting features is that Dr. McDonald is available on a “fractional” basis.
“Google Ads is powerful and frustrating,” explained Jason McDonald, Google Ads consultant and digital marketing expert. “Google keeps adding new AI tools, new campaign types, and new automation features. Businesses can be overwhelmed. My fractional services mean a company looking for a consultant in Google Ads can get as much, or as little, help as they desire.”
The updated content explains the basic elements of Google Ads. Networks may include Google Search, the Google Display Network, YouTube Ads, Shopping Ads, Performance Max campaigns. Targeting options can include remarketing. Businesses must now optimize bidding strategies, keyword targeting, landing pages, and even conversion tracking. Google’s AI is increasing uncertainty about what actually goes on. Interested readers can check out the new content at https://jasonmcdonald.org/adwords/.
Google Ads was once simple text ads targeted by keywords. Today, however, it can be text, image, or video. There are shopping ads. There are “Local Service Ads.” There are ads on YouTube. Advertisers today must navigate AI-generated ads, automated bidding, new targeting options. New campaign types such as Performance Max and AI ads lack transparency. While Google offers these new options as “easy,” the reality is often anything but.
The updated content explains how businesses can audit their Google Ads campaigns. They can identify wasted spending, improve conversion rates, and refine targeting strategies. It also discusses the importance of ad creative, including headlines, descriptions, images, video assets, and landing pages. The reality is having a marketing consultant well-versed in Google Ads is an additional resource for the company.
“Google increasingly encourages advertisers to let AI do everything,” explained Dr. McDonald. “But businesses should be cautious about handing over the keys to Artificial Intelligence. Otherwise, AI can spend money on clicks without yielding conversions. One should ‘trust but verify’ what is going on with the new AI options.”
Jason McDonald works with businesses across the United States as a Google Ads consultant, helping companies improve ROI and better understand their advertising strategies. Consulting services include keyword analysis, bidding strategy optimization, campaign organization, remarketing, landing page optimization, and even YouTube.
The updated content also touches on Dr. McDonald’s experience as a Google Ads expert witness at https://jasonmcdonald.org/adwords/adwords-expert-witness/. In addition to marketing consulting, he assists lawyers in understanding complex advertising systems, disputes over what happened when, where, and how, and in extracting concise evidence from the very complicated Google Ads system.
ABOUT DR. JASON MCDONALD
Dr. Jason McDonald is the Director of the JM Internet Group and a recognized authority in digital marketing. With decades of experience and a Ph.D. from the University of California, Berkeley, he is the author of several top-selling books on Amazon, including the SEO Workbook, Social Media Marketing Workbook, Google Ads Workbook, and Marketing: Ultimate Almanac of Free Marketing Tools. He is also a frequent expert witness in SEO litigation and a sought-after speaker and trainer. Information on his services as an expert witness in social media marketing can be found at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and at https://www.seakexperts.com/members/11579-jason-mcdonald.
