Search Engine Optimization is a normal practice for digital marketing departments. Marketing teams have individuals handling specific duties. The SEO Associate manages the daily on-page optimization, keyword lists, alt text, and keeps meta descriptions crisp and clean.
The SEO content writer ensures that once the user lands on a page with specific keywords, the content gives them what they’ve been searching for. A digital marketing intern can pull analytics reports and help with basic on-page SEO. A Link Builder focuses on outreach, building the website’s authority with backlinks. Each of these positions is usually a mix-and-match situation depending on the department’s staff budget.
The company may have a team of dedicated, hard-working employees, but for some reason the ROI isn’t exceeding their production. It can seem like a mystery no one in-house can solve. It’s not unusual, though. Search Engine Optimization has become more complex over time, even if the foundational practices are still quite simple. For example, AI chats now provide long, complex questions. And Google doesn’t just match keywords but interprets intent and meaning of users. AI has also impacted pay-per-click and other Google ad behaviors. Maybe your in-house SEO team understands some of this but are missing the knowledge that will fix it. The expertise you need won’t come from hiring another full-time employee. You need an SEO consultant who knows how to ‘crack the code’ and release your business’s SEO potential.
An SEO Expert is a valuable ‘outsider’
As an SEO consultant, I work with you for a limited time. I will review and research your current marketing strategies and systems. I may even learn about your company and ‘who does what.’ But I am an unbiased expert outside your company culture, focused on the SEO practices that will boost your company’s success right now. Let me identify the complexities hurting your business while the in-house staff handles day-to-day responsibilities.
Here are a few things I can do:
- Focus on deep-dive research and data gathering. I’ll identify the inefficiencies and gaps in the system by checking the anomalies that keep search engines from finding you.
- Check ‘traffic drops’ where search engine algorithms have gone through core updates and messed up your company’s rankings. I’ll help recover lost rankings and boost them too.
- Offer a new perspective. After reviewing the marketing team’s current strategy, I’ll point out spots where your business hasn’t kept up with the evolving SEO environment and lay out a plan to fix it.
- I’ll customize a new strategy and work with your business on the rollout, workflow changes, and new systems.
One-on-one SEO consulting may also include helping your staff develop new skills to manage their workload more efficiently. I’m not only an expert SEO consultant, but I also teach at Stanford and write books for current practices.
My passion is to help business leaders, marketing teams, and organizations apply proven SEO strategies to achieve long-term success. Contact me for a one-on-one SEO consulting meeting, and let’s solve the mystery an improve your businesses ROI in digital marketing.
