San Francisco, California – March 27, 2023. The Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is proud to announce Dr. McDonald’s 2023 “Social Media Marketing Workbook.” The Workbook is a best-seller in the category and helps busy business owners, marketing managers, and advertising types to correctly manage both organic and ads on social media platforms.
“Social Media is the double-edged sword of our time,” explained Dr. McDonald, Director of the Jason McDonald Consulting, Agency based in San Francisco. “My new 2023 edition focuses on how social media marketers can use social media in ethical and effective ways to build buzz around their brand and, ultimately, increase sales. Each Chapter is a deep dive into a key platform such as Facebook, Twitter, and even TikTok.”
Persons interested in learning more about the book can visit it directly on Amazon at https://www.amazon.com/Social-Media-Marketing-Workbook-Business/dp/B0BPVYN2ZN/or on the JM Internet Group website at https://www.jm-seo.org/books/social-media-marketing-book/. The book users the analogy of a “party” to explain how social media works. And, if social media is a “party,” then the marketing manager is the “party thrower.” He or she is tasked with identifying a party theme, building an audience, and providing that audience with “fun” food and entertainment, i.e., content. The conceptual framework then guides the rest of the book which is a deep dive into each platform. Thus, on a platform like Facebook, the reader is given a basic understanding of how Facebook works (both ads and organic), and then is led through the strategies for using Facebook for marketing purposes.
A BEST BOOK ON SOCIAL MEDIA MARKETING
Here is background on this release. In addition to this announcement, it should be noted that previous editions of the “Social Media Marketing Workbook” have been widely commended in the trade press. For example, Flick.com rated it as one of the ten best books of 2022 (https://www.flick.social/learn/blog/post/best-social-media-marketing-books). Similarly, TeamBuilding.com commended the 2021 edition at https://teambuilding.com/blog/social-media-marketing-books. This handy series breaks the world of social marketing down into easy-to-follow steps and exercises. Each chapter focuses on a different online marketing medium or a social platform. The book is full of exercises to help account managers practice and plan. Following along with the workbook’s “homework” is like having a personal coach. Readers finish the book with a tailored strategy and a more robust understanding of the business side of using social media. It should also be noted that Dr. McDonald is featured as a “social media expert witness” in prominent directories such as https://www.seakexperts.com/members/11579-jason-mcdonald.
ABOUT JASON MCDONALD
Jason McDonald is director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now both teaches and consults to San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to those services, he has been recognized as an expert witness in litigation on Internet marketing. He has several popular books on Amazon on the topic of Internet marketing. Jason is known as an expert in social media marketing in the San Francisco Bay Area.
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