When we talk about SEO, or Search Engine Optimization, most business leaders have an idea of what it means but aren’t 100% clear. They realize their website isn’t attracting enough eyeballs.
Page visits are short, and prospective customers disappear like nocturnal creatures when the lights go on. And that’s not good. If a VIP has an in-house SEO marketing expert, they might be confused why things aren’t changing.
Digital marketing involves many details, which can be overwhelming. And the connections between a company’s on-page SEO and social media keywords are more nuanced than thought. If you have a digital marketing employee, they might have great skills, just not enough to understand everything involving link building and technical optimization. And this could be one reason why those social media platform investments are not translating to more dollars. It could be frustrating for a company leader, but it is very normal for me to see. Because social media professionals are the students who come to me to improve their SEO skills. My profession involves showing others how to manage SEO more comprehensively.
Yes, I teach SEO and digital marketing and am also an SEO consultant. Not all consultants are the same; some have never taught a class or know how to use every tool at their disposal to effectively analyze social media data. It takes an experienced SEO consultant to develop a strategy helping websites rank higher on Google to consistently attract more traffic.
Let a top SEO consultant cut the fog and clear the path for success
Maybe it feels like your business is driving down a pathway with murky vision. The fog is thick, and wrong turns in digital marketing have led to poor investments impacting your business. Maybe the current driver, your in-house SEO employee, could benefit from some new training on how to navigate the road, too. There are big differences between how Google Ads says it works and how it actually works. As an SEO consultant, I clear up the fog and open the path to better business’s rankings.
Most company leaders find SEO confusing and may not be comfortable sounding uninformed. But there is no shame in asking for help when you need it. And believe me, keeping up with social media changes is a full-time job by itself. Social media marketing management is an ongoing process. It requires regular review. Your business must learn to adapt to the consistent changes in search engine algorithms. A robust SEO management practice involves an ongoing strategy to continually analyze the environment and clarify your vision.
If company leaders are thinking about the benefits of SEO consulting and training, I can do that too. I’m a digital marketing coach, consultant, and author. And I can offer one-on-one support to ‘open the window for some fresh air’ and to generate new ideas that keep your SEO plan moving smoothly down the road.
