Let’s be honest, if you’re an attorney, one thing you are certain to experience is a plethora of egos. Everyone has an ego to be sure, but many aren’t aware of how they come across. You’ve known other attorneys who are educated, but not always on top of their game when it comes to managing social nuances.
Like how they speak to the judge and jury during one of your social media court cases. It could come off as condescending. In fact, their cluelessness may be a benefit to you when it’s time for the jury to review the evidence.
Because a jury can be smarter than some attorneys give them credit for. A jury can sense when it’s being misled or gaslit. And they know when an attorney doesn’t understand social media platforms such as TikTok, Instagram, X, or LinkedIn. Not necessarily because the jurors understand social media better, but the evidence presented may leave more questions than answers. An uninformed witness or attorney can’t ‘fake it ‘til they make it’ with a jury. They need to know their stuff. Not only that, but the best social media expert witness will also have the social intelligence to speak to a jury in a clear, respectful manner.
When searching for an expert witness for digital media, remember that they are not all the same. Some may rely on their past credentials to get work yet they haven’t practiced what they claim to be ‘experts’ in for years and can’t be trusted to help. In the digital media lawsuit world, that doesn’t fly. You need someone who ‘knows it all’ now. An expert witness who is not only educated in social media but practices it regularly.
You can ask the best social media expert witness anything!
When lawyers call me to discuss being an expert witness on their case, I’m open to any questions. In fact, I encourage it. Because I’ll be honest about my approach when speaking to a jury. And one thing lawyers need to know is that when I discover the facts, I’m going to be clear about how I came to the evidence. I’m able to share the connections between social media platforms, websites, and search engines like Google. I have business clients who rely on my expertise for their social media strategy. And I can provide testimony to help judges and juries understand the facts, data, and relationships among users, brands, and platforms.
Braggarts may offer their credentials and expect you to salivate over their on-paper expertise. But what you learn and what you apply are not the same. And when a lawyer vets them, they might find that ‘expert’ is not as knowledgeable as advertised.
The National Institute of Justice posted a piece about important traits that enhance the credibility of an expert witness. Feel free to review it, give me a call and put me to the test. I’m ready to help manage your social media case today!
