Social Media platforms are a normal part of life for many folks across the globe. Statista.com reported as of February 2025, worldwide social media usage for individuals averages up to 141 minutes a day.
Companies recognize social media’s power to bring eyeballs their way and continue to invest in platforms. The social media platforms used by marketers worldwide as of January 2026 look like this.
- Facebook: 86%
- Instagram: 82%
- LinkedIn: 72%
- YouTube: 58%
- TikTok: 32%
- X/Twitter: 23%
- Threads: 13%
An age divide exists between older and younger users depending on the platform. Younger users are gravitating toward TikTok and Instagram. Older users continue to use Facebook. Social media marketers also understand older generations typically have more disposable income, so it makes sense to keep investing there. In addition, Facebook has a “Disneyland” effect among users. The platform became public in September 2006, making it one of the oldest on this list (YouTube comes in at #1, having launched a year earlier). A generation has grown up posting family stories and photos on Facebook. It’s been a way for relatives to remain connected and share posts. That’s created an emotional history with the platform. It also creates loyalty and a desire to stay engaged with Facebook. The a level of trust built over the years has also created an opportunity for fraudulent entities ready to take advantage. And I know how these bad guys can do it. That’s why attorneys contact me to be their SEO expert witness.
Attorneys: A one-on-one SEO consultation with me will help determine the most successful path for your case!
Every platform serves different audiences. One growing platform not on the list above is Pinterest, but it will be there soon. Pinterest serves over 600 million users a month. Generation Z is the fastest-growing user group, which is why the platform is gaining popularity. “Pinners” are open to new ideas, and their top searches are typically unbranded. The platform targets personas ready to spend money on a product or hot trend. They are also less guarded about clicking links taking them to another platform. Fraudsters can change source links of popular pins and hijack traffic, sending it to a malicious site. They also sell stolen and counterfeit goods with attractive posts mimicking a brand.
If you’re an attorney managing a social media fraud case, you need an expert witness who is also a skilled social media expert witness. I’ve been in digital media marketing, teaching, consulting, and writing books for over twenty years. I am very familiar with cases involving SEO poisoning, click fraud, phishing, malware, and fake login pages. And have been following big platforms like Facebook and YouTube while also keeping an eye on growing social media platforms like Pinterest.
Each platform serves different audiences and requires unique content strategies. I help attorneys, judges, and juries understand the complex relationships between users, platforms, algorithms, advertising, and AI, making technical digital marketing issues easy to understand in court. Most likely, jurors have their own favorite social media platforms. And they can relate to the pull of clicking on a ‘special deal’ for a trending product. I may begin there, showing them how easily their intentions are taken advantage of.
Attorneys can speak to me about hiring me as an expert witness. I’m ready to schedule a one-on-one consultation and find out how to help you sway a judge and jury to your side!
