It’s no secret that AI is booming right now. You can’t go online without seeing AI-generated content. Everyone is trying to figure out how to use it. There are so many emerging rules around the use of AI, too.
Students may be allowed to research a topic, but they cannot let AI write the paper for them. A digital marketing team may use AI to craft some images for posts and websites, but they should check the results before launching anything online. AI images have a habit of including weird things like birds with one wing and three-armed people.
AI is an ‘intelligent tool’ in some aspect. You ask it to write a story about a big bad wolf, and it will pull everything it can find on the internet. But as advanced as it may seem, so far, all AI can do is pull up what has already been shared online. The future might offer a hybrid model between humans and AI, but right now, it’s not an ‘independent thinker.’ Its ideas are those of past writers and artists. And this is why AI is so problematic, it can pull images like logos and make something very similar which can easily lead to common AI marketing mistakes. That can lead to a case of social media copyright infringement. Sure, people who want to defend AI can argue this is an innocent mistake caused by the learning patterns of the technology, but someone had to review the AI results before giving it the ‘okay’ to publish.
There is no argument when used properly, AI technology can save time and enhance human work. The problem happens when the user gets lazy, thinking AI will manage the work independently without fault. Or maybe they know this and intend to confuse customers online with a similar company logo. That’s where I come in as an AI expert witness and explain the difference between hype and facts.
An expert witness in SEO can take you around the AI minefield
Digital marketing departments are heavily using AI to manage time and meet deadlines. They can ask AI to generate text, craft a banger of a headline, and produce trending, viral images. That’s marketing’s job, so who is going to question their intentions? It may be true well-respected companies mean well and would not intentionally cross boundaries with their AI content. Still, if policies and processes are not updated to review AI content before launching it to the public, they have some responsibility for that.
In darker situations, where a not-so-up-&-up ‘business’ is intentionally sneaking around social media and posting images to confuse and direct consumers toward their websites, that needs explaining too. For the intentional digital fraud via AI technology, it’s going to take an SEO expert witness like me to help your jury see the connections. I’m here to get the facts, show how the AI mismanagement happened, and help the jury understand what may be intentional and what could be a costly mistake.
