Almost all of us use the internet in some capacity. And each generation can have a different experience with it. Today, the court system is full of digital media and SEO cases. And attorneys could have several generations on their jury.

Each has an unique understanding of websites and digital media. Here are the Generations that may be on your jury:

  • Generation Z (1997 – 2012): These were kids who grew up with a tablet in their hands. They have no fear of technology; they have an innate sense of how it works. They can easily code, navigate websites, and learn new programs and sites.
  • Millennials or Gen Y (1981 – 1996): These are normally the teams who run digital media from the top on down. They were at the dawn of the gaming world, and many were masters at The Oregon Trail. Some may have had to dial up from their desktop computers by using AOL Instant Messenger.
  • Generation X (1965 – 1980): This generation also watched the rise of social media, but they also remember life without computers. Drinking hose water and riding bikes until after dark on summer break was their experience. Only after school, TV, and Saturday morning cartoons had them sitting in front of a screen.
  • Baby Boomers: Some use the internet on a regular basis, but most use it to hop on Facebook, watch YouTube, and email friends. Many don’t understand the full potential of online media and generally don’t care.

I’d also like to give a quick shout-out to Generation Jones, aka the ‘sandwich generation’ for people born between 1954 and 1965. This generation can be more tech-savvy than most boomers and align better with Gen X.

When your jury is chosen, some may have limited or extensive knowledge of SEO and Website Structure. And before they go to deliberate and review the evidence, an attorney will want to be assured they are all on the same page with your arguments. That’s where an SEO expert witness comes in.

A top SEO and website structure expert witness can even out your jury’s knowledge base

Teaching anyone how SEO, websites, and digital media work is my profession. I’ve taught SEO and social media marketing at Stanford University for two decades. Plus, I write simple-to-apply instruction books for SEO and digital marketing. Several books are updated annually because technology keeps changing. I can discuss website structure, keywords, on-page SEO, and how it applies to court cases today.

My work with SEO data research can lead a jury right to the evidence hey need to deliberate a case knowledgeably. And let’s not forget, sometimes a person may be sensitive to the tone of the expert witness. As a professional teacher, I understand that even when someone learns something they didn’t know before, they don’t want to feel talked down to. My presentations are fact-based, helpful, and respectful to the entire jury. They will make decisions based on facts and evidence. My job is to show them what that is and how it applies to your case. Attorneys are welcome to contact me and discuss their needs for an SEO consultant, website structure, and digital media expert witness.