Spring is in the air! Well, at least in California that means that the long, cruel, harsh California winter (which lasts from December 15 to January 3) is now officially over, and Spring is springing! Among the things of Spring are additional classes on SEO (Search Engine Optimization) and Social Media Marketing taught by yours truly here in the Bay Area. My next Stanford class isn’t until the summer, so I’ll leave that out for now. As for locations, I teach at –
- Bay Area Video Coalition (BAVC), located at 2727 Mariposa Street, 2nd Floor San Francisco CA 94110.
- AcademyX, located at 601 Montgomery St., Suite 409, San Francisco, CA 94111.
Here’s what’s coming up.
SEO Training
March 4, 2016 – BAVC – one day “crash course” in SEO. Usually we have from 6 to 10 student participants, most of whom are participants in BAVC’s trainings on video production and/or web design. It’s always a lively group, and we go step-by-step through search engine optimization. We start with keywords, then go through On Page SEO issues such as tag structure, and end up with Google Analytics. If you’re a late-riser, it’s great because it starts at 10:00 am and ends at 6 pm. BAVC is convenient to the 16th Street Mission BART station, and for weekend classes there’s plenty of parking, which makes it an easy choice.
I am also teaching it on March 20, 2016 at BAVC.
As for AcademyX, it’s a two-day class on Search Engine Optimization, with their location convenient to downtown San Francisco and the Financial District. AcademyX is across the street from the Transamerica Pyramid. Because it’s a two-day class, we can go at a slower pace and have more hands-on experiences with the students. The classes also tend to be smaller, sometimes just a couple students but other times we can have up to about ten. It’s a great choice if you are a businessperson and your work is near downtown. Montgomery BART is your station of choice, and the parking is available but expensive. (It’s San Francisco!). Class dates are March 17-18, 2016.
Social Media Marketing Training
As for Social Media Marketing, I am next teaching this at BAVC on April 9, and at AcademyX on April 21-22. We go from the conceptual beginning of Social Media Marketing (“It’s a party, not a prison”), discuss content marketing, and then move through the major platforms such as Facebook, LinkedIn, and Twitter. I recommend you take the SEO course first, if possible, as it has some good background especially on keyword discovery and marketing.
So there you have it – some Spring classes for San Francisco Bay Area residents on both SEO and Social Media Marketing by yours truly!
